Hi, I’m Heena.
I build brands, shape ideas, and make marketing look good.

I’m a creative and brand marketing leader with a designer’s eye and a marketer’s mindset. Over 10+ years, I’ve worked across branding, creative direction, digital marketing, campaigns, product launches, social, and experiential marketing — helping brands turn ideas into meaningful experiences.

​I love the space where strategy meets creativity: figuring out what a brand needs to say, how it should look, and how to make people stop, look, and remember.

From a global brand rollout to a product launch, a campaign, a website, or the smallest visual detail — I’m always thinking about the bigger picture.
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Digital Media Projects
Click below to see some on my digital marketing design work.
MARKETING MANAGER
Developed the email marketing and social media engagement campaigns leveraging reporting and analytics to generate leads to drive revenue through ongoing a/b testing across all channels. Created and managed branding guidelines after re-designing of all company market assets. ​

VISUAL DESIGN MANAGER
​Verifone let me be a creative professional at many levels. I developed brand architectures and governance, provided creative direction on course development and worked on multimedia projects for website and product launches. ​

MARKETING PROGRAM MANAGER
​At ADP I got to wear many hats, from creative direction to brand management. I worked on various projects such as, re-designing and launching the entire brand. I was quickly referred to as the "Brand Police". Brand was one among many other design projects that I got to be a part of.

FREELANCE PROJECTS
This is a collection of freelance design projects, volunteer projects and personal projects I wanted to have fun with.

SENIOR GRAPHICS DESIGNER
I started my design career with Engine Grafix and Argos - both small startup companies, where I worked very closely with the Senior Art Director. I managed the catalog designs and collaborated with programmers to feed product specification into InDesign layouts from a database.

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