Heena Virjee's Portfolio
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Marketing Manager Work
Digital Marketing |  Email Marketing | Social Media Marketing (SMM)  | Social Media Optimization (SMO) | Lead Generation | Brand Management ​

My work at MediaLab

Developed the email marketing and social media engagement campaigns leveraging reporting and analytics to generate leads to drive revenue through ongoing a/b testing across all channels. Created and managed branding guidelines after re-designing of all company market assets. 

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Email Marketing
Created and managed the email marketing campaign strategy, and designed the framework for multiple campaigns. Developed and coordinated content working directly with industry experts, while maintaining a cohesive design/brand. Post launch leveraging analytics and reports to help strategize the correct segmentation groups for maximum reach.
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Web Design

Redesigned MediaLab’s website to provide a more modern design with a better UI and clarity for the customers around the two brands.  I worked closely with the developers to make some initial changes which included a modernized layout with new branding implementation on a site that was now mobile friendly.

BRANDING

I launched brand initiatives such as corporate template, annual marketing brand campaign and brand guidelines.
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[email protected]

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  • Home
  • WORK
    • Digital Media Projects
    • MediaLab Projects
    • Verifone Projects
    • ADP Projects
    • Freelance Projects
    • Argos Projects
  • About