My work at MediaLab

Developed the email marketing and social media engagement campaigns leveraging reporting and analytics to generate leads to drive revenue through ongoing a/b testing across all channels. Created and managed branding guidelines after re-designing of all company market assets. 

Email Marketing
Created and managed the email marketing campaign strategy, and designed the framework for multiple campaigns. Developed and coordinated content working directly with industry experts, while maintaining a cohesive design/brand. Post launch leveraging analytics and reports to help strategize the correct segmentation groups for maximum reach.

Web Design

Redesigned MediaLab’s website to provide a more modern design with a better UI and clarity for the customers around the two brands.  I worked closely with the developers to make some initial changes which included a modernized layout with new branding implementation on a site that was now mobile friendly.

BRANDING

I launched brand initiatives such as corporate template, annual marketing brand campaign and brand guidelines.